The Impact of Oral Dissolvable Strips: A New Era in Nutraceuticals

Imagine a health supplement that fits in your pocket, dissolves on your tongue, and delivers essential nutrients directly into your bloodstream. Oral dissolvable strips are transforming how we approach health and wellness, making supplementation more efficient and user-friendly. This blog dives into these innovative strips' science, benefits, and potential applications.

Consumer-Centric Design

Oral dissolvable strips stand out due to their consumer-centric design. They cater to modern lifestyles characterized by on-the-go routines and the demand for products that integrate seamlessly into daily life. Whether commuting, traveling, or simply busy, oral strips provide a convenient way to maintain your health regimen without interruption. This convenience factor enhances user compliance and opens doors for innovative marketing strategies that resonate with health-conscious consumers.

Understanding the Science and Technology

Oral dissolvable strips are ultra-thin films typically composed of water-soluble polymers encapsulating active ingredients. When you place an Orally disintegrating film (ODF) in your mouth, saliva rapidly hydrates the film, releasing the medication for absorption both locally in the mouth and systemically throughout the body.

Nutraceutical oral products often face challenges with low bioavailability, primarily due to the harsh conditions of the stomach and the metabolic processes they encounter before entering circulation. However, innovative approaches are available to enhance the oral bioavailability of bioactive compounds. One promising strategy involves bypassing the gastric environment and metabolic breakdown using oral mucosa.

The formulation involves blending active compounds with polymers, plasticizers, and other excipients to achieve the desired properties such as flexibility, durability, and rapid dissolution. These strips are manufactured using specialized equipment that deposits precise amounts of the formulation onto a substrate, which is then dried to form a thin film. To maintain stability, the final product is cut into individual doses and packaged in airtight, light-resistant pouches.

These films offer several advantages over traditional tablets. They are more convenient, particularly for people who have difficulty swallowing pills, and they significantly reduce the risk of choking. Additionally, the medication may take effect faster since it starts to dissolve immediately upon contact with saliva. A study examined the pharmacokinetics of a 100 mg sildenafil orally disintegrating strip (ODS) compared to a 100 mg tablet. The results showed no significant difference in how the body absorbed and processed the drug between the two forms, indicating that ODS can be just as effective as traditional tablets.

The Advantages of Oral Strips Over Traditional Nutraceutical Formats

Dissolvable oral thin films (OTF) have evolved from their initial use as breath strips in the confectionery and oral care markets to being widely accepted for vitamins and personal care products. Companies experienced in polymer coatings for transdermal drug delivery have transitioned this technology to OTF formats, now used for systemic active pharmaceutical ingredient (API) delivery of over-the-counter medications and in early-to-mid-development stages for prescription drugs.

Feature
Oral Strips
Traditional Formats
Form
Thin film-like strips
Tablets, Capsules, Powders
Ease of Use
Dissolves rapidly on the tongue; no water is needed
Requires water for swallowing; can be difficult for some
Portability
Compact and lightweight; easy to carry in a pocket or wallet
Bulkier packaging; less convenient to carry
Discreet Consumption
Can be taken discreetly anywhere
May be noticeable and inconvenient in public
Bioavailability
Bioavailability Higher; bypasses the digestive system, leading to faster absorption
Variable; can be reduced by digestive processes
Onset of Action
Faster; directly absorbed through the oral mucosa
Slower; depends on disintegration and disintegration
Risk of Chocking
Minimal; dissolves quickly in the mouth
Higher, especially for those with swallowing problems
Taste and Palatability
It can be flavoured to improve taste; no aftertaste
Often unpleasant, may leave an aftertaste
Dosing Precision
Precise and consistent in each strip
Accurate but dependent on proper swallowing
Stability and Shelf Life
Often more stable, protected from environmental factors
Can be degraded due to light, moisture, or air exposure
Gastrointestinal Issues
Lower risk; bypasses the gastrointestinal tract
Potential for stomach upset or irritation
Combination Formulations
Limited by form, combining ingredients can be complex
Easily customizable to include multiple active ingredients

Market Dynamics and Consumer Trends

According to a Skyquest report, the oral thin films market, valued at USD 2.90 billion in 2021, is projected to grow from USD 3.17 billion in 2022 to USD 6.46 billion by 2030, with a compound annual growth rate (CAGR) of 9.3%.

In the nutraceutical industry, oral dissolvable strips have gained popularity for delivering essential vitamins, minerals, and herbal extracts. Companies are increasingly formulating strips targeting specific health concerns such as immune support, cognitive enhancement, mental health, sleep health, nutritional supplementation, and energy boosting. The versatility of oral strips allows for innovative combinations of ingredients that cater to diverse consumer preferences and health goals. In the beauty and personal care industry, oral strips infused with collagen peptides, antioxidants, and vitamins are gaining traction for promoting skin health, hair growth, and overall anti-aging benefits. The convenience of oral administration appeals to consumers seeking holistic beauty-from-within solutions.

Several fundamental dynamics and consumer trends drive the market for dissolvable oral strips in the nutraceutical industry:

  • North America dominates the global oral thin films market due to its advanced healthcare infrastructure, pharmaceutical solid industry, and high prevalence of diseases requiring oral medication. The U.S. is a critical player in this market.
  • Asia Pacific is the fastest-growing region, driven by a growing population, improved healthcare infrastructure, and increasing awareness of personalized medicine. Countries like China, India, Japan, and South Korea are key markets due to favourable government initiatives and contract manufacturing organizations.

Diverse Health Benefits of Oral Thin Strips

In recent years, these innovative products have gained attention for their convenience, efficacy, and versatility in delivering various health benefits. Let’s delve into the fascinating world of oral thin strips and uncover their diverse contributions to health and well-being.

Nutraceuticals bridge the gap between nutrition and pharmaceuticals, offering health benefits beyond essential nutrition. Oral thin strips are a relatively novel form of nutraceutical delivery, designed to dissolve in the mouth and facilitate rapid absorption of active ingredients into the bloodstream.

  1. Vitamins and Minerals

Oral thin strips are an effective way to deliver essential vitamins and minerals, ensuring adequate intake for overall health and wellness:

  • Vitamin B12: Essential for red blood cell formation, neurological function, and DNA synthesis. Oral strips containing vitamin B12 are particularly beneficial for vegetarians, older adults, and individuals with certain medical conditions that affect absorption.
  • Vitamin D: Crucial for calcium absorption, bone health, and immune function. Vitamin D strips provide a convenient daily supplement, especially valuable in regions with limited sunlight exposure.
  • Iron: Vital for oxygen transport in the blood and energy production. Oral iron strips are often used to treat iron deficiency anemia, offering a gentler alternative to traditional iron supplements that can cause gastrointestinal discomfort.

 

  1. Antioxidants

Antioxidants play a crucial role in protecting cells from damage caused by free radicals, thus supporting overall health and longevity:

  • Vitamin C: A potent antioxidant that boosts immune function, supports collagen production for skin health, and aids in iron absorption from plant-based sources.
  • Coenzyme Q10 (CoQ10): Essential for cellular energy production (ATP synthesis) and antioxidant defense. CoQ10 strips support cardiovascular health, improve energy levels, and maintain gum health.

 

  1. Herbal Extracts

Oral thin strips enriched with herbal extracts harness the therapeutic properties of plants for targeted health benefits:

  • Green Tea Extract: Rich in polyphenols such as catechins, green tea extract is known for its antioxidant, anti-inflammatory, and metabolism-boosting properties. Oral strips containing green tea extract may support weight management and cardiovascular health.
  • Ashwagandha: An adaptogenic herb used in Ayurvedic medicine to combat stress, improve cognitive function, and support hormonal balance. Ashwagandha strips are popular for their calming effects and potential to enhance resilience to stress.

 

  1. Omega-3 Fatty Acids

Omega-3 fatty acids are essential fats that support heart health, brain function, and overall inflammation management:

  • Fish Oil: Oral thin strips containing omega-3 fatty acids derived from fish oil (EPA and DHA) benefit cardiovascular health, reduce triglycerides, and support cognitive function. They are especially valuable for individuals who do not consume enough fatty fish.
  • Algal Oil: An alternative source of omega-3s derived from algae, suitable for vegetarians and vegans. Algal oil strips offer the same benefits as fish oil without the environmental concerns associated with overfishing.

 

  1. Probiotics

Oral thin strips infused with probiotics contribute to gut health and immune function by introducing beneficial bacteria:

  • Lactobacillus and Bifidobacterium Strains: Common probiotic strains included in oral strips to support digestion, enhance nutrient absorption, and strengthen immune defenses. Probiotic strips are particularly beneficial after antibiotic treatment to replenish gut flora.

Conclusion

Our exploration of oral dissolvable strips has illuminated their profound potential to revolutionize health supplementation. These thin, flexible films represent more than just a convenient delivery method; they embody a shift towards personalized, effective, and consumer-centric healthcare solutions.

Throughout this journey, we’ve delved into the science behind oral dissolvable strips, understanding how their formulation with water-soluble polymers and active ingredients facilitates rapid absorption and bioavailability. This design not only enhances nutrient delivery but also bypasses the challenges of traditional supplement formats, such as digestive breakdown and variable absorption rates.

Moreover, the benefits extend beyond convenience. Oral dissolvable strips offer precise dosing, ensuring consistency in nutrient intake and efficacy. This reliability is crucial for individuals managing specific health conditions or seeking targeted nutritional support.

These strips cater to diverse health needs with tailored formulations, including vitamins and minerals, antioxidants, herbal extracts, omega-3 fatty acids, and probiotics. Whether enhancing immune function, supporting cardiovascular health, or promoting stress relief and cognitive function, the versatility of oral strips underscores their adaptability in addressing modern health challenges.

The market for oral dissolvable strips is poised for significant growth, driven by technological advancements, increasing consumer demand for personalized health solutions, and expanding applications across various health sectors. As businesses innovate and formulate new products, opportunities abound for improving efficacy, expanding product lines, and exploring novel combinations of active ingredients.

In embracing oral dissolvable strips, consumers and healthcare providers are stepping into a future where wellness meets innovation. These strips not only simplify daily health routines but also empower individuals to take proactive steps toward better health outcomes. As we navigate this exciting frontier, let us continue to explore, innovate, and harness the full potential of oral dissolvable strips in our pursuit of optimal health.

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Written by

Ruchit Mahendru
Principal Consultant, Consumer Goods team

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